What is the difference in using a Fixed Value and setting a Minimum and Maximum Value when setting up the gift card value?

You can edit your incentive settings by clicking on the “edit” button in the incentives tab

For programs in which each recipient will receive an incentive of the same value, toggle on the “Fixed Value” button.

If recipients will be receiving varying gift amounts, choose Minimum/Maximum Values and
when sending the gift, the value can be customized when adding recipients.