When selecting gift cards, there are several considerations. Ideally, you want to make receiving a gift card a memorable experience. Here are some considerations:
How many cards should I offer in my recipient choice?
Pick a reasonable number of cards to choose from. Curating a group of cards to choose from that fits your audience is ideal. One issue with receiving gift cards is that too many options may negatively impact the experience. Studies show that if a recipient chooses a specific card from a small group, ie 6 or less, they have a better impression after the fact than if they choose from a group of 25+ cards. This is due to the fact that recipients tend to second guess their choice after the fact and because they had to evaluate more choices they become less sure of their decision.
What type of cards should I offer recipients?
Card selection adds to the creativity of your reward or incentive. You may want to curate a set of cards by audience, function, or geography. For example, if you are offering a virtual lunch you may want to offer DoorDash, GrubHub, and Uber Eats. This eliminates the need for the recipient to add a new food delivery service if they already use one. Note that all delivery services do not have 100% coverage by merchants or geography. Think of what will have the greatest impact on your audience.
Certain cards may charge a premium for delivery. While there are very few and they may change over time. TruCentive does not have control of merchants who charge a premium. You can see which merchants have a premium on their card by a balloon next to the value or value range of a gift card.
Other cards including Visa & Master Card have a $1.00 charge per delivery. Note that these cards are not considered premium and have a standard $1 delivery fee so they do not include the information bubble as they always carry the same fee.